Written by - Sandeep Kumar |  SEO |  March 30, 2020

Ecommerce SEO
Sandeep Kumar
Sandeep is on a mission to help entrepreneurs be successful in their marketing campaigns. He believes in his client’s success more than his own. His love for mountains makes him travel to a hill station almost every month.

Ecommerce SEO: Drive Organic Traffic For Your Store

7 min read

Ranking higher than the competitors on the search engine has become a desire for every businessman.

From the business point of view, you should know about SEO and how it is helpful in getting your eCommerce site at the top of search engine result pages. 

Let’s have a look at some interesting stats:

  1. 45% of people start their online shopping journey through Google Search.
  2. According to the SEMRush report, 40% of traffic to all online stores comes through the search engine (Google).
  3. According to Business Insider, 25% of eCommerce orders come from Google search(organically).

Keyword research for eCommerce websites

Keyword research is the most important part of SEO strategy. 

With the help of effective keyword research tools, you can do the research and find out the list of keywords that are productive for your niche like ahrefs, SEMRush, Google Adword Keyword Planner, ubersuggest, keywords everywhere, etc. 

Consider the following points while doing keyword research for eCommerce websites.

1.Search monthly search volume

Search volume defines how frequently a keyword is searched on a search engine. The high search volume of a keyword means that the particular keyword is searched by a lot of users. 

The competition will be also high for that keyword if you want to rank for it. 

While choosing the keywords, focus on product-based keywords and also choose keywords by comparing its search volume with the level of difficulty.

 It is important that you make the decision of choosing the keywords wisely!


Relevancy is a major factor for ranking at the top position on the search engine. 

Suppose you find out a keyword that has a high search volume, but if it is not relevant to your product/service then it is not a good option to opt. 

Pro tip:  choose those keywords that are highly relevant to your business.

3.Spy on the competition

Competitor research plays a crucial role in refining the best keywords for your business. Firstly, check on which keywords your competitors are ranking for. 

Now a question arises, why is this important?

It is important because you can determine how much work you have to do to come up with great ideas in order to rank your website.


On-Page SEO on eCommerce websites

Through On-Page SEO, you can see a rise in the leads, traffic, and sales of your products. From the above mentioned stats, it is clear that most of the people start their online shopping journey through organic search on Google. 

If your website isn’t visible in the search results, then it becomes difficult for your audience to reach you. If you want them to reach you then it is important that your website appears on the SERP. 

A perfectly optimized eCommerce website includes the following things:

  • Title tags
  • Description tags
  • Product & category page content
  • Optimized URLs
  • Schema implementation
  • Mobile friendly


1.Title tags: The length of the title tag should be 60 characters and should include the target keyword in it.

Suppose your keyword is “Nike shoes”. Instead of adding the exact keyword in the title tag, add some suffix or prefix along with the keyword. Like “Nike shoe price” or “Nike shoe sports”. 

Title tags

Make sure that the keyword that is generated after adding suffix or prefix to the targeted keyword should be searched by the people.

Here is the list of few general prefix & suffix that are mostly used by the people while searching products online:

  • Cheap
  • Deals
  • Review
  • Best
  • Online
  • Free shipping


In the title tags, try to make use of the magnet words that will help you to increase the CTR. For example; X% OFF, at the lowest price, etc.

2.Description tags: The length of the description tag should be 160 characters and should include the keywords in it.

  It is an important part of On-Page SEO & helps to increase the CTR. 

While writing description tags, include phrases like free shipping, items on sale, buy now, price of an item, great selection, etc in order to maximize your page CTR.

Here are a few examples of phrases that you can use in your description part.

  • Save ____% off on ____.
  • All of our ____ are on sale right now.
  • Get FREE shipping on all ____ today.
  • Click here to see all of our exclusive deals on _____.
  • Great selection of ____ at the guaranteed lowest price.


3. Product & category page content: While writing content for product & category pages include 1000 words on your page and use your keywords 3 to 5x.

Along with the targeted keywords, also use LSI (Latent Semantic Indexing) keywords. 

For example; You are optimizing your product page content with the keyword “Nike shoes”. In this case, LSI would be Nike shoes on sale, cheap Nike shoes online, Nike shoe price, Nike running shoes, etc.

4.Optimizing URLs

According to a recent study, it is found that short URLs tend to rank at a higher position on SERP than long URLs. 

As you are running an e-commerce store, it is important to know that your URLs will include categories and subcategories like and also make sure to add keywords in it. 

5. Schema Implementation

If you want to stand out from your competitors then the implementation of a schema is the best option for you. 

For eCommerce websites, building people’s trust is the biggest achievement. To do so, you can add reviews in your rich snippet and make it eye-catchy. 

Schema Implementation

6. Mobile Friendly

Nowadays, everyone is using mobile phones to search for their queries and to do online shopping. 

It is important that your website should be mobile-friendly. If it is not then you will lose most of your customers. 

7. Ecommerce Link Building

Following are the effective link building strategies for eCommerce websites:

1.Video marketing

Video marketing is gaining popularity day by day. For eCommerce owners, videos are a great option to promote their brand’s products. It is found that users get more engaged with the videos. It provides a better experience to your user about your product. 

For e-commerce brands, there are three types of videos that will help to increase their CTR.

  • How to or Tutorial videos
  • Customer testimonial videos
  • Informative videos

So, if you are running an eCommerce store then you should use this link building strategy in order to increase your CTR & sales.


Blogs are one of the best ways to boost the ranking in SERP.  Include a blog section on your website and add link-worthy content. This content can be informative, engaging, trending news, and interesting facts about your niche. 

Your ability to engage your targeted audience is the most valuable asset of your business. A well-organized blog with engaging content is a magnet and your audience is the Iron. That’s how it works! 

 Blogs further help you in bringing more traffic to your website, increase brand presence, generate leads & sales. 


This is one of the most effective ways of e-commerce marketing . Firstly find out the events related to your niche that are going to happen and reach out to their organizers & ask them if they would like to feature some of your products at the event.

This will help you to connect with your targeted audience and generate more conversions.

e-commerce marketing

 4. Broken link building

Find out the list of websites that have broken links from After finding the lists, reach out to the website owners and ask them that there are broken links on their website and mention that you have a good alternative to link to.


In order to increase the presence of your brand online,  increase sales, traffic & conversions, you have to optimize your website. When SEO is done in the right way, you will see instant growth in traffic & sales.

As we know SEO is time-consuming & takes a lot of effort, but if it is done in the right direction, then you will get huge benefits without spending a single penny.


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