10 min read

Traditionally, business owners have been challenged to get the word out about their services and products. In today’s world, social media has grown into a strong tool for spreading your ideas. It’s also important to remember that during the Covid-19 pandemic, social media was the only way to reach out to people & spread awareness of your brand.

As social media marketing has become very popular nowadays, exploring your business has become very easy and a  White label social media agency can help you with the same. There are various social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat that help in your business growth.

In social media marketing, these platforms are used to connect with the right audience in order to build a brand, increase sales, and drive website traffic.

If you want to grow through organic social media by using top social media marketing tools in 2021, then you must know about these three important social media marketing tasks that need automation:

• Social media marketing tools for scheduling
• Social media marketing tools for monitoring
• Social media marketing tools for advertising

Let’s dive into these important tasks in social media marketing & also explore the top 15 social media marketing tools to grow your business in 2021:

(A) Social Media Marketing Tools for Scheduling

Social media marketing scheduling tools help you to save time by scheduling a number of posts for different social media platforms at a suitable time. Here you can find the best social media marketing tools for scheduling:

1. Hootsuite

Hootsuite is one of the leading social media management tools. It manages and schedules posts to multiple social media platforms like Twitter, Pinterest, Facebook, and Instagram.

Hootsuite does have a free plan, but it is limited. In the free plan, you will get 3 social channels, can post up to 30, and can only have 1 user. In order to use it unlimited, you need to buy the paid version of it.

2. Buffer

This is another popular social media marketing tool that helps you schedule posts on different social media platforms at once.

It is available in both free and paid versions. Buffer’s free plan includes 3 social profiles, schedule up to ten posts, utilize their browser extensions and mobile apps (iOS and android) feature, create and schedule content using their image creator and GIF/video uploader, and shorten and track links.

If you want more features and bandwidth, then you have to switch to the paid version. Its paid plans start from $15/month. 

3. Quuu

Quuu is an amazing tool as it eliminates the part where you are the one looking for valuable content to share.

You just need to select the topics that are most relevant to your industry and audience, and Quuu creates an automated queue of content that’s ready to be dispersed to your social accounts.

Quuu is available in both free and paid versions. Its paid plans start from $50/month.

4. Sprout Social

Sprout Social is the best tool that assists us in planning & organizing the content for different social media platforms. We can easily schedule & publish a single post on various social media platforms in a simple step.

Sprout Social has three paid plans: a Standard plan that starts from $89/month, a Professional plan that starts from $149, and an advanced plan that starts from $249/month.

5. Coschedule

Coschedule is a commonly used social media scheduling tool that helps both the marketing team & individuals. It also provides a “Top Content Report” which gives the data about social shares and user engagement. This useful feature helps content creators in figuring out which content pieces are effective to engage the most readers.

Coschedule offers you its use free for 14 days & after that its paid version is started from $29/month for Marketing Calendar. 

(B) Social Media Marketing Tools for Monitoring

Social media monitoring tools play an important role to get the awareness of our brand’s mentions online & responses to any engagement around it. Here you can find the best social media marketing tools for monitoring:

6. Awario

For entrepreneurs and small businesses, this tool is the best option. This is a social media listening tool. It doesn’t require a large budget, yet it covers all major social media listening features like finds mention of your brand or any other keyword on all major social media platforms. Its paid plan starts at $29/mo.

7. Brandwatch

This is a little expensive tool. If you have a large budget then you can choose it. Brandwatch’s analytics data is highly visual. It can illustrate the meaning of social media marketing to clients if you’re an agency. Its paid plan starts at $800/mo.

8. Socialinsider

Socialinsider is an analytics and benchmarking tool for Facebook, Instagram, Twitter, and Youtube.

With this tool, you can see where you stand against top competitors, optimize your clients’ social media strategy with advanced analytics and competitive benchmarking, track social media KPIs, and share branded reports with your clients.

Its paid plan starts at $59/month or gets a free 7-day trial.

9. Talk Walker

Talk Walker is an Artificial intelligence based tool that provides us real-time & valuable insights about our different social media channels. It helps to detect any issues & complaints before any loss hits your business. 

It provides a free service namely Talkwalker Alerts that allows you to automate the process of knowing your brand mentions by receiving them directly in your inbox. Talk walker’s paid plan starts from $9,000/year.

10. Mentionlytics

Mentionlytics is an important social media monitoring tool that helps to maintain your brand’s reputation. It provides all the information about your social media channels insights, keywords, competitors, leads, etc.

Mentionlytics offers you its use free for 14 days & also 4 paid plans including Essential starts from $99/month, Advanced starts from $199/month, Pro starts from $299/month, & Agency starts from $450/month.

(C) Social Media Marketing Tools for Advertising

Social media advertising involves different practices such as creating content on social media platforms, engaging with followers, and running social media advertisements. Here you can find the best social media marketing tools for advertising:

11. Facebook Ads Grader

Facebook Ads Grader is a free tool provided by WordStream. This tool provides a complete assessment of your Facebook ads performance. Facebook offers analytics on ads but those analytics are not just enough to analyze whether your money is giving you benefits or not.

At that time, you can make use of this tool. This tool provides a detailed summary of your account through which you can analyze the data and take the necessary actions.

12. Qwaya

Qwaya is a great social media marketing tool used for Facebook & Instagram. It is a good idea to invest in it as it lets you schedule ads, offer analytics, and also lets you A/B test your ads. 

With this tool, you can test each variable so that you can make sure you’re not wasting your money & get the best results.

Its paid plan starts from $149/month.

13. Perfect Audience

This is basically a retargeting tool that you can use in Facebook advertisements. As we all know, retargeting is a big part of marketing. This tool simplifies the process of retargeting and helps you to set the campaigns & view the result with more clarity.

It is a premium tool and is charged on a CPM basis.

14. Facebook Ads Compass

Facebook Ads Compass is a totally free social media advertising tool that helps to generate free reports for your Facebook ads campaigns. It assists you in understanding the key metrics of your campaign such as your spending & getting from your advertising budget. You can also compare your performance with your industry’s requirements & find ways to beat your competitors.

15. Sogro

Sogro is a useful social media marketing tool to increase your followers on different social media platforms such as Instagram, Twitter, Pinterest, etc. It only helps to get a real audience who is actually interested in your brand.

Sogro offers you its use free for 10 days & also a paid version is available for it. Its paid plan starts from $39.95/month.

Conclusion: 

Social media tools are constantly evolving and many new apps and platforms are being released to help and improve your social marketing efforts.

Not every social media tool is relevant. Not every tool provides the functionality you need. You need to look at your strategy and then choose an ideal social media marketing tool.

Did we miss any other useful social media marketing tool? Let us know in the comment section and we are looking forward to knowing about your favorite one.