by
Sunny Thakur
|
Apr 8, 2020
|
eCommerce Ads
,
Native Advertising
Amid the COVID-19 pandemic, everyone is struggling to maintain a constant ROAS. Traffic on e-commerce sites has seen the worst. CPA is constantly getting higher and sales are dropping down. As the world’s one-third population is being locked down, we have seen a huge...
by
Sunny Thakur
|
Mar 16, 2020
|
Programmatic Advertising
Before We start with programmatic advertising let me know if you have watched 2007’s award-winning TV Series Mad Men, which was centered around a fictional Madison Avenue Ad agency. If you have watched the series you will understand when copywriter Paul explains...
by
Sunny Thakur
|
Feb 27, 2020
|
Native Advertising
As advertisers are pushing more from the traditional advertising channels, users have started neglecting the usage of these channels. Most of the key players in the traditional advertising market have started paying attention to non-disruptive advertising campaigns. ...
by
Sunny Thakur
|
Feb 14, 2020
|
Native Advertising
A postback URL is a simple URL with added parameters that are called whenever a conversion takes place. This URL has some data parameters like click id, conversion value and placement ID to log into the affiliate network server or tracking server so that authenticity...
by
Sunny Thakur
|
Jan 16, 2020
|
Native Advertising
As a marketer, when it comes to a conversion tracking the biggest question which slugged is which tracking protocol you should use in 2020 to record conversions. At present, there are two dominant tracking modes Pixel tracking and Postback URL tracking or S2S...
by
Sunny Thakur
|
Jan 6, 2020
|
Native Advertising
As a marketer, what do you want to achieve or what are your goals before running a campaign? Obviously, you want to sell products to your visitors. Does it make them think and go in detail about your product? But, If we say you can sell products to your potential...
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