Nowadays, it is essential to have the knowledge of tools in order to check what your competitors are doing in the market to rank at the top position in SERP.
If you are familiar with the SEO tools then you can easily find out the keywords for your business, can analyze the backlinks of your competitors and can take the necessary actions.
In this blog, you will get to know about different tools on the basis of their roles.
(A) Keyword Research Tools
The following keyword research tools are very helpful & popular in finding out the most relevant keywords to your website.
The Keyword Planner is a major part of the Google Adwords advertising platform. It allows users to research and analyze the lists of keywords with their search volumes.
This tool is 100% free. You need not spend a single penny on the keyword planner. For using this tool, you just need a Google account.
It is an online SEO tool designed for taking a look at a domain’s position in search, as well as the ranking of the keywords and other related keywords that might generate more traffic. This tool is specialized in keyword research, competitor analysis, and Google Ad campaign optimization. It is available in both free and premium versions.
This is a tool that is used to get keyword suggestions and competitor’s data. It is very easy to use. When you open the site, you just need to add the keyword and click on “Search Button”. You will get the complete list of keywords.
(B) Website Analysis Tools
The following are the few best SEO audit tools that help to analyze and grade your website.
This is a very easy SEO audit tool. It includes backlink analysis data, uptime reports and site speed recommendations.
This is a Top-notch website analysis tool that tells you everything you need to know about your website’s SEO health. It evaluates websites based on 50 criteria in an automated fashion and provides helpful SEO and other tips.
This tool is used to crawl the pages of the website and creates a list of all your internal pages. It keeps a track on the crawl level, internal and outbound links per-page, keyword elements like title and description and their lengths and the HTTP status codes.
Screaming Frog SEO Spider is free. If you want to crawl more than 500 URLs then you need to buy the license
(C) Backlink Monitoring & Analysis Tools
If you want to analyze the backlinks of your website as well as your competitor’s website, then you can use one of them.
This is an ideal backlink analysis tool. Along with the backlinks, you can also check the traffic, domain authority, and keywords. It is really easy to use due to its excellent user interface. It is one of the most popular tools and its paid.
It is an SEO tools suite that focuses on backlink analysis. It has a very helpful feature known as “Unnatural Link Detection” that identifies risky backlinks that might have caused a penalty. It is a solid tool for analyzing backlinks.
This is an optimization tool that is also known by the name “search engine for links”. This tool helps in tracking the type of backlinks that are coming to your website. It shows a stat that includes anchor text distribution, links count, and the count of domains that link to a URL. This tool is developed by Moz.com.
To take complete control of Search Engine Optimization can be hard. It’s even tougher when you have just started out. These tools can help you to ease the process of analyzing the website.
Remember one thing these tools are there but your efforts in researching make a big difference. So, use these tools wisely and get benefits.