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We are a Conversion Rate Optimization (CRO) agency, specialized in making web traffic pays off. We work on effective & result-oriented strategies to convert website visitors into customers that will further help businesses to grow their revenues.

There are a lot of different factors on which conversion rate optimization service is dependent. These factors can be understood by analyzing the data which shows the factors that help in getting more leads, sales, and revenue.

Essential Elements of Conversion Rate Optimization

There are several phases that are involved in conversion rate optimization. For a successful CRO campaign, results analysis, multiple tests, relevant content, and educated conclusions are necessary. A CRO campaign has the following essential elements:

Landing page

The first thing, a visitor can see while visiting your website, is the landing page. A well-crafted landing page can capitulate many benefits:

  • Generate more no. of leads & conversions.
  • Fuel the other marketing channels.
  • Help to build credibility.
  • Increase the traffic on the website.
  • Help in understanding the effectiveness of your marketing offers.
Website structure & navigation

As per the survey, 40% of people will bounce back from the website if it has a poor layout. For a good user experience, it is mandatory to make your website attractive & user-friendly.

While designing the structure of the website, focus on providing good user-experience. This can be accomplished through the ease of navigation. Users start navigating a website through the homepage and then visit the other pages of the website.

Page Loading Speed

If you want to convert your visitors to your customers then make sure that your website has a low loading speed. If your website has high loading speed then it has a negative impact. The search engines crawl only fewer pages and this severely affects your indexation and also users will bounce back from your website.


Many businesses have considered forms as the customers touchpoint & you can increase the conversion rate by optimizing them. It becomes a balancing act for the CRO team, between lead volume & lead quality in order to get the best ROI.

While designing forms, make sure to keep your form simple and creative. Also, create a one-click submission form as it helps you to convert your users easily.

A/B Testing

A/B testing is essential when it comes to conversion optimization. The factor which decides whether your website gets a good amount of traffic or not and if the visitors can be converted into users is known as “Conversion Funnel”. 

One of the best ways to optimize conversion funnel is A/B testing. It is a process in which two different versions of pages show simultaneously to different audience segments. 

Through A/B testing, you can determine words, images, videos, phrases that work well for your business. It will also help in improving ROI, reduced the bounce rate, and more.

What Our Conversion Rate Optimization Services Include?

  • CRO Audit

    We analyze your website & create a CRO audit that includes the website issues, evaluating & researching about the broken parts of the website, come up with a specific hypothesis & then create a new website design based on that hypothesis.

  • A/B Testing

    This testing is also known as split testing & it is a process of testing numerous website designs against the originally one. The main purpose of this testing is to find out which design is generating more conversions.

  • Landing Page Design

    Landing page of a website is one of the most important things. It is the first thing that visitors will see. It should be engaging & informative so that it can convert the visitors into customers. We will create a design that looks professional & also attract visitors.

  • Conversion Funnel Analysis

    The conversion funnel is also known as a sales funnel. We will do the full analysis & check how many visitors are coming to your website, how many turn into leads & how many turn into customers. We will look into the complete process & focus on the traffic that can be converted into sales & customers.

Why Choose Roi Minds as your Conversion Rate Optimization (CRO) Agency?

If your website is struggling in converting visitors to customers then we are here to help you. At Roi Minds, we have a team of highly experienced people who are professional & updated with the latest technology & updates in the field. We are a digital marketing agency with more than 8 years of experience. We optimize your website on the basis of best CRO practices

We create custom-based solutions for our clients in order to deliver the best results to them.

We deliver high ROI to our clients.

We offer flexible & cost-effective plans.

Our experts have years of experience along with a track record of many successful campaigns.

We made a custom strategy to serve our clients with the best solutions.

We rely on the powerful & latest techniques in order to extend the reach of our client’s businesses.

We are available all the time for communication & resolving issues whenever needed.


Why do businesses choose CRO services?

If the current conversion rate of your business is not satisfactory then you can hire the experts to optimize it. The experts would help you to figure out the best ways to increase your conversion rate.

Along with the increase in traffic, you can also see that your visitors are converted into customers. Once you will start getting more sales, then you can see an increase in ROI. Not only new companies or start-ups but well-established companies can benefit a lot with a robust online presence supplemented with effective conversion rate optimization.

Technologies we work with:

Tools experts for CRO:

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