What does “High-Quality Backlink” mean? Are backlinks still important in 2020?

In this article, you will learn:

• What are backlinks?
• What are the backlink quality indicators?
• Importance of backlinks in 2020
• What type of backlinks are valuable in 2020?
• Strategies to build high-quality backlinks in 2020

 

Let’s start learning about high-quality backlinks!!

What are backlinks?

 

The other names used for backlinks are one-way links, incoming links, & inbound links. Google considers “backlinks” as votes for a particular page. The quality of backlinks will add more value to your website instead of the quantity of backlinks. Those pages which have high-quality backlinks will get top ranking in SERP.

Creating high-quality backlinks is one of the best SEO strategies that will send positive signals to search engine crawlers;that the linked-to site is valuable and useful.

What are backlink quality indicators?

 

Before creating backlinks, you should know whether the backlink you are going to create is good or bad for your site. Have a look at the below-listed guidelines that will help you to check the backlink quality.

1. Website Authority

Website authority matters a lot because it will help to determine how much of “link juice” you’re getting from that website. According to the Google rules, a link from the high-authority website is more powerful than a link from the low-authority site.

Factors need to be considered while checking the website authority:

• Domain authority
• Page authority
• Content quality
• Social media share
• Alexa rank

Following are the major tools through which you can check the website authority:

• Ahrefs
• Semrush
• Majestic
• Open site explorer

2. Relevancy

 

This is one of the biggest factors that matter while creating backlinks. For example, if you are having a “Digital marketing” website then you will look for those websites which are of the marketing niche.

3. Organic Traffic

 

The most important form of traffic that you will get on your website is organic traffic. It is completely free and real. People who visit your website content will come to you and this count in the real traffic. Your major goal is to get real traffic on your website instead of fake traffic.

To check the exact traffic on a website, you need to look at its Analytics. To do that, you can use various tools like Ahrefs, Semrush and Google Analytics.

4. Indexing

This is the most obvious point. The website from which you are taking backlinks should be indexed on Google. If this is not indexed on Google then it is useless to create a backlink on such a website.

 

Importance of backlinks in 2020

 

Backlinks will continue to be important in the coming years. The reason behind this is the way Google considers it and gives importance to it while ranking a website. This may undergo changes as technology advances.

Recalling the beginning time of SEO, Google gave importance to every kind of backlink whether it came  from a good site or not. As technology changes, Google started  to penalize the low-quality websites, PBNs, and unauthorized sites (like gambling, porn, etc) and began to give importance to the links coming from high-authority websites and popular social media sites.

High-quality backlinks are very important for getting a top ranking in the search engine because Google prefers to rank those sites which have valuable content and links from high-authority websites.

From the above statements, it is clear that the backlinks play an important role in the website ranking.

Now it is important to understand that getting a backlink is easy but getting a high-quality backlink is quite difficult. For that, you need to do smart work.

 

Let’s discuss what type of backlinks are valuable in 2020?

 

As you know how much backlinks make value, let’s have a look at the list of backlinks that are valuable for the high ranking of your website.

• Editorial backlinks
• Guest blogging backlinks
• Business profile backlinks
• Webinar backlinks
• Press release backlinks
• High-authority forum links

 

Strategies to build high-quality backlinks in 2020

 

1. Create visual content

 

While creating backlinks for your website, don’t just focus on the contextual links. As we all know, the audience loves the content through which they can gain nformation easily. Visual content is one of those that has proved to attract more users than the text.

 

Visual content includes charts, videos, and infographics that are a very effective technique for getting backlinks from the high-authority websites. By creating stunning graphics and adding them to the posts can help your content to stand on their own.

 

2. Generate evergreen content

 

The websites are interlinked with those webpages that have unique and engaging content. This content will be relevant for a longer period of time, due to which it is considered as “Evergreen Content”. These content have long-term value as compared to the other content. By creating such kind of evergreen resources, you will get the best quality of backlinks for your website.

 

3. Publish research-based content

 

Research-based content is one of the best ways of content that you can publish on your website. This type of content includes surveys, case studies, and business data that cannot be found on other websites. If you will publish such kind of original data, then other sites will be likely to link back to your fresh content.

4. Learn how to check the high-quality links

 

Every link is not a high-quality link. Before creating the backlinks, it is very important to understand from where you will get a potential backlink that will boost your website ranking in SERP.

 

As we know, links from authoritative websites are beneficial for the website as compared to the backlinks from the low-quality sites. So, do some smart work while searching and outreaching for high-quality websites. You can also check the below link to learn the best outreach strategy for your business.

5. Check competitor backlinks

 

While creating backlinks, it is essential to check out the competitor backlinks. Do proper research on your competitors and check from where they are getting backlinks. Collect the data and then start outreaching.

While checking the competitor backlinks, analyze the type of backlink they have created like guest post link, blog comment link, infographic link, etc.

Along with this research, do not forget to check the authority and traffic on the website. These factors are very important in the backlink process.

 

6. Work on the trending news and topics

 

As the evergreen content provides value to your website for a longer period of time, trending topics also give a huge benefit to your website. This is the most time-sensitive content on your website that engages your audience on the website more quickly as compared to the other ways. This content may not only provide the long-lasting linking value of evergreen content, but it can also help you to acquire quick and relevant links for your website.

If you want to build the authority of your website for a longer period of time, then focus on only organic and natural links as this will help you to generate more traffic and better search visibility on the search engine!