4 min read

Written By - Naveen Jasrotia

Naveen is a traveler at heart and a PPC expert at ROI Minds. There are hardly any roads or trecks that he hasn’t traced, and yet there are many more in his bucket list.

February 21, 2020

Facebook is the best platform to promote your business by paid advertising as tons of users are available on Facebook who is looking to buy your products and ready to use your business services. A few numbers of campaigns are easy to manage but when you have a big project which requires a lot of campaigns, ad sets and ads; the best option to serve the purpose will be Facebook Ads. Facebook has a pretty good feature which is called automated rules. This feature is extremely helpful in managing a big list of Facebook campaigns, ad sets, ads and stay on top of CTR, relevancy score, frequency, conversion rate, and other variables.

In this article you’ll be getting a brief idea about automated rules and how they can be used efficiently.


What are Automated Rules?


First of all, you must understand what is meant by automated rules on Facebook. As you know, managing and monitoring FB paid campaigns is a lot of manual work. When you set-up paid FB campaigns, some ad sets will perform good and some ads will not perform up to the mark.

It is non stop the job to constantly optimize budget, stop non-performing ad-set, decrease, increase a bid and much more.

Facebook provided automated rules which helps you to monitor your campaign and stay updated with the results. By using these automated rules, you can manage a couple of Fb accounts and save a lot of time.


How Automated Rules Work:


Build your Automated Rules with a set of variables…

You can apply automated rules to specific campaigns, ad sets, or ads that you’ve selected, or you can apply all active campaigns, ad sets or ads.

Action: Following are actions that your rule can take if conditions are satisfied:

  • Turn off Campaign, Ad sets or ads
  • Send notification only
  • Adjust budget (increase/decrease daily/lifetime budget)
  • Adjust manual bid (increase or decrease bid)

Conditions: Basis on the below-mentioned conditions automated rules can take action:

  • Cost per Result
  • Cost per Add Payment Info (Facebook Pixel)
  • Cost per Click (Link)
  • Cost per App Install
  • Cost per Add to Cart (Facebook Pixel)
  • Cost per Initiate Checkout (Facebook Pixel)
  • Cost per Purchase (Facebook Pixel)
  • Cost per Lead (Facebook Pixel)
  • Cost per Complete Registration (Facebook Pixel)
  • CPM (Cost per 1,000 impressions)
  • Daily Spent
  • Frequency
  • Impressions
  • Lifetime Spent
  • Reach
  • Results

You can choose one or multiple conditions. In each case, you can choose from “is greater than,” “is smaller than,” “is between,” or “is not between” else a manually entered value.


How to Create Automated Rules


To create an automated rule for all active campaigns, ad sets, or ads, in your Facebook Ads Manager and click the menu icon (with the three lines) in the top-left corner. Under the Create & manage column select Automated rules.

Facebook automated ad rules

In the next window, you able to see the dashboard where you will be able to see your created rules. To create rules you can click on Create Rule button in the top-right corner.

Facebook automated ad rules

Follow the steps to create automated rules based on your objective. It will look like this:

Facebook automated ad rules

First, you should determine where you want to apply these rules, and before the option to “click on the create button’ you have to fill the entire above information so as to apply rules on the campaign at the ads and ads level.

Facebook automated ad rules

Like in the above you selected campaign level to apply the rules. Now you have next options:

  •     Turn off campaigns
  •     Turn on campaigns
  •     Send notification only
  •     Adjust budget

Facebook automated ad rules

In addition to the topic discussed above, it is important to know that these options you can apply the rules to campaigns. This is because you set your budget at the campaign level.

In the below image you can see, you are able to increase or decrease your budget basis on campaign performance. If you select a daily budget, this will only impact a campaign using a daily budget; if you select a lifetime budget, it will only impact the campaign using a lifetime budget.

Facebook automated ad rules

If you want to increase or decrease the daily budget, You will be able to increase and decrease the budget by either a dollar amount or in percentage.

Facebook automated ad rules

Accordingly set-up your rules, Facebook will take automatic action when your condition will match.

Following the same process you can use other tons of Facebook automated rules to manage your campaign, ad-set, and ads automatically.

After implementing Facebook automated rules on your campaigns, ad-set and ad level you can share your experience, how these automated rules impact your ad performance.

Hope this article will help you in implementing automated rules quickly and more effectively.

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