6 min read

According to Statista (a specialist in market and consumer data), Facebook is inarguably the most used social media platform, with more than 1.9 billion daily and nearly 3 billion monthly active users. Despite many new social media platforms popping up daily, Facebook tops the chart for all the right reasons. People of different age groups, demographics, and countries gravitate towards Facebook for various reasons. 

According to the Hubspot report, people spend, on average, 60 minutes on Facebook daily. In India only, around 250 million people are active on Facebook. Despite this much popularity, Hubspot reported that only 48% of marketers think their Facebook advertising is effective. We all know that Facebook is not new, and neither is the idea of Facebook advertising. However, a lot has changed since Facebook first entered the marketplace. Now, marketers should start looking at the platform differently. There is a lot you can do with Facebook marketing. We have specialized Facebook marketing companies to cater to all services you need to run your Facebook marketing campaigns.

In this article, we will discuss why marketers should look at Facebook from a different perspective and how Facebook marketing helps in achieving all advertising goals. 

Why Facebook Marketing?

Today, Facebook can do many things we hadn’t even thought of doing a decade ago, like hosting 360-degree videos, selling products via chatbots, and providing news networks for two-thirds of the adult population. Facebook marketing is a platform that offers a range of organic posts and targeted paid advertisements, enabling firms to expose their goods and services to a mass audience. Although digital marketing provides multiple channels, such as social media, emails, search engines, SMS, etc., for building interactive communication with audiences, Facebook tops the list for being the most interactive social media platform.

Look at why every big or small business should consider Facebook marketing.

• Global Coverage
• Provide B2B & B2C Marketing Campaigns
• Variety Of Ad Formats
• Better Audience Engagements
• Increase Website Traffic

As hundreds of new accounts are still being created daily on Facebook, the developers keep updating the trend and coming up with different Ad formats to meet modern requirements of Facebook Ads funnel building, optimizing the time-proven ads. Here is the list of Facebook Ad formats:

• Image Ads: If you have a decent budget for advertising, image ads are a good idea to highlight the features of your product.

• Video Ads: It is an excellent way to showcase all the features of your product in action. 

• Slideshow Ads: This Ad runs well even with a poor internet connection. This video-like format displays your products nicely and in high quality. You can make it more intimate by adding music to it.

• Lead Generation Ads: This Ad format was designed especially for mobile users to assist in generating leads. When a user taps the image, a subscription form appears directly; just a couple of taps are sufficient to sign up for your newsletters.

• Collection Ads: This format is like having a mini-catalog of your products on the Facebook feed post. This consists of one original video or image and four smaller pictures to create a grid.
• Carousel Ads: It is a much more creative and interactive ad format. This allows you to showcase ten images or videos in a single advertisement. Each picture is provided with a link to the specific product page.

India’s 3 Best Facebook Advertising Agencies

Now you know about the various benefits that Facebook marketing provides and how much this marketing will help you with your business growth. Also, you know how to run campaigns with different Ad formats mentioned above. Now you must think that it’s an easy job and you can do it yourself. Hold on! It doesn’t work like that. Running a successful ad campaign is not a cakewalk. A lot of expertise and strategies are required to make any ad campaign a hit. That is why we have professionals for the job. To make your search circle confined and effective, we have listed three best Facebook marketing agencies you can contact for a better vision.

1. ROI Minds

ROI Minds promises to raise your sales in 90 days. We are a rapidly growing ROI-focused growth marketing agency that has helped its clients grow their business to six, seven, or even eight figures with a holistic digital marketing approach. We have assisted our clients in increasing their ROAS(return on ad spend) 5, 7, or even ten times using Google Ads, Facebook Ads, and SEO. We strive to deliver our clients only the best. 

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Why ROI Minds?

• The foremost benefit of hiring any digital marketing firm is that it ensures time and money saving for you. With ROI Minds , you can leave everything regarding the campaigns to our highly-qualified and experienced professionals so that you and your team can focus on business development. 
• Improve workload capacity with a solid backend crew.
• Working with professionals will prevent you from juggling between freelancers and contractors.
• Handled more than $5 Million ad profitably.
• Have been generating 7x and more ROI for many eCommerce stores for a long time.

We know that Facebook marketing strategies alone cannot make a big difference to any business. Therefore, besides being a top Facebook marketing agency , ROI Minds provides collective social media marketing and Google Ads. Moreover, all the campaigns are customized to our client’s specific needs. We promise to make every effort possible to boost your business like no other.

2. Rankon Technologies

Rankon Technologies ranks among one of the most effective Facebook marketing agencies. They know the minutiae of advertising on Facebook and are known for handling large clientele. Their Facebook marketing team manages campaigns to scale up and make your business reach peaks in lesser duration. 

They aim to target potential customers on the basis of their client’s goals by designing branded ads and providing all the latest updates about their client’s brands and products. They attempt to make catchy Facebook posts and share captivating pictures of their client’s products and services to attract a mass audience. No matter if you have been in the business for years or just started, you can count on Rankon Technologies undoubtedly.

3. Social Cubicle

Like any other social media marketing agency, Social Cubicle strives to increase awareness and customer engagement for your business. What makes Social Cubicle different from others is its approach. 

• You can count on them for eye-catching graphics that have the ability to attract people automatically and have a long-lasting impression.
• Create irresistible social media content for the viewers which is catchy, engaging, and informative all at the same time.
• They create a community for better connectivity with your target audience, boosting your business to greater heights.
• They believe in research before implementation. They plan to have a better understanding of the needs of your customers and make campaigns accordingly. 
• They conduct social media audits to identify shortcomings and determine advertising strategies’ requirements.

Whether it is about generating leads, targeting more audiences, or increasing sales, Social Cubicle’s out-of-the-box strategies provide its clients with the right results.

Conclusion

For all those wondering which social media platform will be most valuable for investing your time and money, your answer is ‘Facebook.’ . In recent times, Facebook has emerged as the biggest marketplace globally. Also, you must stand out from the rest to attract a mass audience of around 2 billion daily active users. This whole game seems very easy but don’t fool yourself. Teaming up with the right partner is all you need to grow together to new heights. The decision is crucial, and therefore, we have tried our best to solve your problem a little with three top Facebook advertising agencies in India that you can count on for your marketing campaigns.