Written by - Sandeep Kumar |  Google Ads |  June 23, 2020

Landing Page Optimization For Paid Ads
Sandeep Kumar
Sandeep is on a mission to help entrepreneurs be successful in their marketing campaigns. He believes in his client’s success more than his own. His love for mountains makes him travel to a hill station almost every month.

How To Optimize The Landing Page For Paid Ads

3 min read

In the paid ads, the landing page is one of the most powerful elements that play a significant role to get a substantial amount of leads or sales. Well-designed landing pages help to set-up an elite paid campaign and raise business revenue that is the end goal of every business owner. 

The Benefit of Good Landing Page In Paid Ads:

After clicking on the paid ads, users land on the page that provides all desired information and which consists of a strong call to action, every advertiser wants their audience to take this action. In paid ads, there are a number of benefits of the landing page but here are two primary benefits for your business.

More PPC Leads: When you use a high-quality landing page it helps to convert more clicks into leads, the reason being users feel they are in the right place and find all whatever they are looking for. 

Better Quality Scores : When you use well-designed landing pages, all paid ads platforms give better quality scores because good landing pages are more aligned with the searcher’s intent. This practice helps you get higher quality scores, better result rankings, and low CPC.

Everyone knows a clean landing page helps to generate fruitful results, here are the most valuable points that should be having on your landing page to yield best results.

A Strong heading : Powerful headlines have a tendency to grab the attention of the visitors and entice them to scroll down. Make sure you are using relevant and best headlines on your landing page. 

Clean and attractive design: Always build a clean and attractive landing page, use a precise content flow that should present information step by step. Professionals keep their landing pages clean and attractive always which helps to get more leads.

User & Mobile Friendly: Your landing page should not be messed up which in turn makes the users go away. Make your landing page from a user perspective that should depict their problems and solutions in the correct way. These days 80% traffic comes on your landing page through a mobile device, make sure your landing page should be mobile-friendly.

Strong CTA: Every paid advertiser wants the users who visit their landing page, take their desired action. You must give clean and strong CTR so that users easily take action if they are interested to proceed ahead with you.

Use Testimonials: If you want to win the trust of the users about your services then you must show them the best testimonials so they can know what people say about your services. Testimonials are extremely helpful to increase the conversion rate of your landing page.

Fast Loading Speed: Your landing page’s loading speed should be very fast, that’s another valuable point to optimize your land page. In this era no one likes to wait for long, if your landing page has poor loading speed then the user will probably leave your landing page before even opening it. 

Final Thoughts:

Effective landing pages are too crucial to run your PPC campaigns. It helps to get a high amount of leads. While creating a new landing page follow these best practices. A high-quality landing page improves the performance of your overall paid campaigns so always use a well-designed landing page.


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