When marketing is done at its best, there is no limit to the benefits you can earn! When the whole world is online why can’t you make the best out of it?
Online marketing is a gem if utilized effectively. From building credibility, to be able to track inventory and attract interested customers.
Let’s cut to the chase and discuss how to take your local business to new heights!
With the advent of technology, there are a number of online tools available that can further help you to increase sales. Take a look towards the unbeatable tools online to enhance your Local Business:
Google My Business is one of the vital tools that you need to grow your business online. Here you can update your business profile with pictures, phone number, directions, reviews, website links, etc. So that whenever local audiences search about your product or service, your online business appears in the results to them.
As per the factual information the people interested in, buy locally. Almost 50% of searches on Google are local searches.
Google My Business show business profile upfront of local searches according to the search terms. Most of the time people are more likely to convert easily if they find the right product or service locally.
Why do you need Google My Business(GMB)?
- One time setup and update after some time.
- Increase the visibility of your business online.
- GMB allows people to leave reviews for your business that builds trust & increases revenue.
- It’s Free and Easy to Use.
If you use Facebook with the same enthusiasm as you had in high school, you’re all set to be the next Bill Gates! (But this time your focus is different; Facebook Business Page)
One of the free tools you have to use is the Facebook business page for your business. This FB page is aware of your business online in front of millions of users.
Nowadays, people spend most of their time on Facebook. If a person is looking for something on Facebook and that thing available on your Facebook page then higher chances are, they engage with your brand or service you offer. If they like it then they buy it or use your service. This Facebook page helps your business to grow online.
Why do you need a Facebook Business Page?
- Reach potential customers.
- Lower your marketing expenses.
- Gain insights into your audiences.
- Build brand loyalty.
- Increase website traffic.
If you are not using bing then you are missing most of the targeted traffic for your business. Most of your competitors also focus on Bing in order to increase revenue.
You have to claim your listing, fill out all the profile information and verify your listing. That’s it.
Why do you need BING?
- Increase the visibility of your business online.
- Easy to use.
- With a good business profile, the chances of higher ROI increases.
From a marketing point of view, Yelp is one of the best tools for local businesses. Most people are using Yelp to find nearby places.
If you are using Yelp, then it’s great. But if not then you have to start using it as it will help you to generate more revenue by increasing the presence of your business online.
In Yelp, you have to claim your business by creating an account & providing your business information. Once you claim your business online, you will get some control over the content like you can add photos of your business, respond to the reviews, etc.
In addition to the same, reviews play an important role in building the trust of your targeted audience because people use reviews as a part of their decision-making process.
In Yelp, you have to provide full information about your business so that people get to know more about your business. If you have a good amount of reviews and nice pictures of your business on Yelp then the chances of getting more leads will increase.
Why do you need YELP?
- Free business tool
- Increased exposure of your business online
- Easy to use it
- Best advertising platform for local businesses
5. Yellow Page
There are a number of ways to connect with your targeted audiences online. One of the easy ways is to enroll in Yellow Page listings.
According to a recent study, “60 million consumers search Yellow Pages every month for local businesses.” Millions of people are already available here and it provides you a great way to connect with your audience.
The good thing about this is that you can register here for free. After registration, you have a higher chance that visitors visit or contact you regarding your service.
Registering with Yellow Pages is still beneficial for your business because millions of consumers are still using Yellow Pages to find local businesses.
Here are some interesting statistics about YP-
- 15 million-plus consumers have downloaded the YP app.
- This YP and mobile web drive more than 3 calls to a local business every sec.
- Online Business Presence.
- Fewer minutes to get listed in YP.
- Ability to check out the number of clicks, impressions, and leads you to generate, etc.
- An easy and effective way of business exposure online.
Tips- Use nice and original pictures of your business.
For growing your business to the next level, you must be available online. Nowadays, it becomes quite easy to reach out to your targeted audience via online sources.
Researchers show that 78% of mobile searches result in offline purchases.
In the market, various tools are available for growing your business online. Our recommendation is to start with the above 5 tools for growing your business.
All the tools in this article are free and easy to use and they will for sure help you to increase your revenue.
Among all these awesome tools, were you able to figure out which of these tools are you going to use?