Written by - Raman Yadav |  Design |  February 25, 2020

E-Commerce Landing Pages
Raman Yadav
Working as Media Buyer, Raman is a pro at delivering quality work, within the stipulated timeframe. Though he possesses a simple and elegant persona, his hand writing is surprisingly a challenge to read. PS. Don’t even try!

5 Tips for the E-Commerce Landing Pages

4 min read

All we know that Landing page play a very important role because of its play the role of a bridge between buyer and seller. It’s like the connection between your customers to your products.

First impressions can make or break the sale, and your first impression comes from your landing page. Is it optimized to generate tsw1`he high-quality leads that you want and deserve?

Here are 5 tips that will help you understand more. 


1. Show the Value on Each Page

Do you know that when a visitor lands on your page, what is it that they want to see? The only correct answer here is value.

Here consumer should immediately see something that is of value to them in some way. For that, you need to consider what will make you purchase.

According to consumers study, it says that the top three factors that are either important or very important in their buying decision are:

  • Price –  87%
  • Shipping Costs and Speed – 80%
  • Discount Offers – 71%

These three factors are big, but they aren’t the only things that communicate value to your customers.


2. Provide The Right Content 


The content you provide needs to match what you are selling. Are you catering to a specialized or high-end market? If so, your customers want a bit more content, and details about why they want this and how it will benefit their lives. How about a simple, inexpensive product or even a Free Call To Action? Short pieces of content that highlight just the basics are what will appeal to your businessVideo is something that should be used on your landing pages. Product videos increase the likelihood of purchase by 85%. Consumers feel more confident in their purchases when they view a product video or video related to it.


3. Are you Attractive to Traffic?

You need to build your landing page for the consumers who will buy. You have a great tool for helping you do this. Your website analytics. This is your starting point. Site analytics clue you in on-site traffic along with what marketing avenues brought them to your site. This is key for understanding who your target market is and what they want.

Think about offering an incentive, like a cart completion discount for customers who are willing to fill out a survey at the time of purchase. The goal is to identify who is purchasing so that you can create a landing page that fills their needs.


4. Pay Attention To Behavioral Marketing


If the user isn’t going to make a purchase on her first visit. Maybe she heard about the wrap from a friend, or saw a picture of Facebook. She found her way to the site, but it was only to look around, not buy at that moment. She has every intention of coming back, but another wrap, or another site, might grab her attention before she returns.

How does this landing page use behavioural marketing to adapt? By offering a valuable incentive for submitting an email. The 10% off could be the difference between a purchase for you and purchase for Amazon. And, by being added to the email list, her consumer behaviour patterns can be tracked to provide further insights.

5. Make It Hard To Say No

Finally, one of the thing that makes a user leave the website, without purchasing every time is hesitation. They just aren’t ready to commit. Chances are they are asking themselves at least one of the following questions that your landing page hasn’t answered.

  • Do I need this right now?
  • Is this the best price?
  • Will I regret this purchase?
  • Do I trust this brand/company?

If you can find a way to alleviate these hesitations on your landing page, you are more likely to create a true customer. You can achieve this by:

  • Providing information about how the product will make the consumer’s life easier.
  • Providing a great limited-time value incentive that seems too good to pass up
  • Having details or a link to your return policy or satisfaction promise easily accessible
  • Make it easy for the viewer to connect with you on social media

A powerful tool when building and testing landing pages is leveraging the power of A/B testing, which is the practice of testing slightly different versions of your landing pages to maximize the effectiveness of your copy and call-to-action elements.

Now is the perfect time to rebuild your e-commerce landing pages that will resonate with your current and future customers.


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